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The AI Baseline · Rocksolid Consulting
Executive AI Workshop · For entrepreneurs, executives & decision-makers

Before you build agents, build the system underneath. Your processes run. But AI can't work on them reliably. AI is in your company. The leverage isn't yet. 80% of employees write prompts. The results stay mediocre. Whatever the AI. No foundation, no leverage.

The workshop lays the foundation — then I guide your team as individual AI consulting, until AI becomes a real leverage instead of a side tool.

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Adrian Petrasch
// Workshop at a Glance
Format
3 Hours · Executive Workshop
Participants
Up to 25 (Online) · Up to 40 (On-Site)
Focus
The fundamental way of working with AI — not tools, not prompts
Outcome
A system for reliable top performance
For whom
Executives, teams, decision-makers
Availability
Trusted by companies across the DACH region
Salesforce
Sportalm
Gauselmann
Würth Group
Porsche Digital
Bosch
Bastian Barami
Hitradio Niedersachsen
The core principle

AI quality emerges before the prompt.

Most companies have processes. But almost none have them in a form AI can actually work on reliably. The prompt is not the center — it's just the trigger of a system already in place.

Two Approaches

The difference is not the prompt.
The difference is the system.

Most teams work with single prompts. The AI Baseline introduces a different way: structured context, a planning layer and focused execution.

Standard Prompting
Build me a dashboard for analytics
AI · no context
Generic answer
Missing context
Correction loop
Rework needed
The AI Baseline
research.md
strategy.md
architecture.md
design.md
changelog.md
Plan Mode
Classify task
Select relevant context
Load only what is needed
Execute
Relevant output
Aligned context
Token-efficient
High quality

Less Guessing

Tasks are classified and planned first.

Less Context Loss

Relevant information stays structurally available.

Better Results

Outputs become more consistent, precise and useful.

The order that works

Before you build agents, build the system underneath.

Starting at the top fails. Starting at the bottom works. Most people only see the agent — but an agent is only as good as the foundation it runs on.

03AgentsGoal-driven orchestration
02WorkflowsFixed sequence of steps
01SkillsReusable capabilities
Foundation · AI-Ready
Data38%
Context32%
Structure20%
Prompt10%

Automation does not fix a weak system. It just scales it faster.

The destination

Imagine: your first AI system that answers every business question.

With sources. From your own data. Tool-independent — Claude, ChatGPT or Gemini.

brand-os · 47 files indexed tool-independent
Q
|
A

    Sources:
    More questions the system answers in seconds
    QWhich creative angles have we tested — and what won?
    QWhich UGC creators delivered ROAS above 3x?
    QWhich competitors moved on price in the last 90 days?
    QWhat's the brand voice rule for product claims?
    QWhich 3 tests should we prioritize next month?
    QWhat did we learn from last quarter?
    What your team learns in 3 hours

    The AI Baseline

    8 modules that build on each other. By the end, your team understands the logic — not just the surface.

    Module 01
    The wrong mental model
    Why 99% start with the prompt — and exactly why they fail.
    20 min
    Module 02
    Data · Context · Structure · Prompt
    The four layers of good AI results. The prompt is only 10%.
    25 min
    Module 03
    From prompt to skill
    A skill isn't a prompt. It delivers the same quality every time.
    25 min
    Module 04
    The MD-File System
    The external knowledge layer every AI task builds on.
    30 min
    Module 05
    Deep Research as asset layer
    Research becomes reusable. 5 streams, one system.
    25 min
    Module 06
    When agents make sense
    Agents are the final stage, not the entry point.
    20 min
    Module 07
    Business Mapping (optional)
    Live mapping on real use cases — where is your leverage?
    20 min
    Module 08
    Implementation & Roadmap
    The concrete 3-month plan against forgetting.
    20 min
    Bonus
    AI directly on your computer
    Sort files, analyze invoices, rename PDFs — in 3 minutes.
    10 min
    Bonus
    Skills · Workflows · Agents
    Four terms, constantly confused. Clearly explained.
    15 min
    + Q&A
    Questions & Answers
    Real cases from your company. Concrete next steps.
    30 min
    In one sentence

    The workshop does not make your team slightly better at prompting. It makes the company structurally more capable of working with AI.

    Productivity Comparison

    Same task. Two approaches.

    The difference is not the tool, but the fundamental knowledge of AI.

    Employee without AI Baseline Trial & Error
    ~35 min
    AI
    AI
    AI
    AI
    Prompt
    First correction
    Second correction
    Third correction
    Result · 67%
    Employee with AI Baseline The AI Baseline
    ~8 min
    AI
    Leverage ↑
    Prompt × Context × Structure × Data
    Fine-tuning
    Final result · 98%
    5×
    With this foundation, you achieve as much as five employees without it. Because the result hits on the first try.
    Why this is not a tool workshop

    Others show tools.
    I show the system behind them.

    Tools change. The foundation behind them stays. Anyone who only learns tools has to start over with every new tool.

    Typical tool workshops
    • Tool-specific, quickly outdated
    • Dependent on the next hype
    • Show features instead of system
    • No deep business transfer
    • No business foundation
    • Obsolete after 6 months
    The AI Baseline
    • Tool-agnostic and systemic
    • Future-proof, transferable to any model
    • Shows the principle, not the buttons
    • Improves business understanding & marketing at the same time
    • Builds a foundation that lasts
    • Works with tools that don't even exist yet

    My workshop doesn't teach tool knowledge. It teaches the foundation on which productive AI work can emerge in the first place.

    Adrian Petrasch – AI Workshop Trainer and Consultant
    Why this workshop is different

    Adrian Petrasch

    AI Systems Architect / AI Infrastructure Thinking / AI Workflow Architecture

    Most AI trainings show tools. This workshop shows the mechanics behind them. Not how to copy prompts, but how to build a system understanding that transfers to real business work.

    Over 100 companies trained, more than 400 executives personally coached. 6 own companies since 2016 – all remote, all AI-powered. What sets me apart from most AI trainers: I build productive AI workflows myself every day. For real projects, with real results.

    AI Systems ArchitectureWorkflow AutomationFunnel EngineeringDACH Market
    100+

    Companies trained

    400+

    People in person

    6

    Companies founded since 2016

    Frequently Asked Questions

    What you should know.

    Is this a ChatGPT workshop?

    No. ChatGPT is part of the reality, but the workshop teaches the foundation behind productive AI use – independent of the tool. You learn the logic that works with ChatGPT, Claude, Gemini and every future tool.

    Is this for beginners or advanced users?

    Both. Beginners get the decisive foundation. Advanced users correct thinking errors that have been capping their results. Senior IT architects at top consultancies didn't know this – that's the benchmark.

    Is this strategic or practical?

    Both. The workshop combines strategic understanding with immediately applicable working principles. You leave the room with a system, not just knowledge.

    What company size is this relevant for?

    For mid-market companies, agencies, small teams and larger organizations – anywhere AI should not just be tested, but meaningfully deployed.

    Does the workshop meet EU AI Act requirements?

    Since February 2025, the EU AI Act (Art. 4) requires all companies to provide AI training. Only 8% currently offer any. This workshop is a concrete step toward compliance.

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    The offer

    Before you build agents,
    build the system underneath.

    Two stages. First the foundation. Then the scaling.

    01
    Foundation

    The AI Baseline
    Workshop

    3 hours, 8 modules. All key people on a shared understanding — the foundation every further AI task builds on.

    • Online · On-Site · Customizable
    • Up to 40 participants
    • Q&A + Context templates
    • 30-day follow-up
    One-time · On request
    Request workshop
    02
    Ongoing support

    AI Baseline
    Retainer

    Skills, workflows and — once the foundation is set — agents. Based on your company, not off-the-shelf.

    • Monthly capacity, deploy flexibly
    • Sparring, review & workflow building
    • Scale to additional teams
    • Cancel monthly
    Monthly · From 20 h / month
    Retainer call

    Every workshop and every retainer is tailored to your company — content, focus and depth.

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